China Channel Marketing Manager job opportunity at 3M.

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DateMore Than 30 Days Ago bot
3M China Channel Marketing Manager
Experience: 7-years
Pattern: full-time
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loacation CN, Shanghai, China
loacation CN, Shanghai....China

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter. Job Description: Role Overview Own promotional and channel marketing for 3M electrical products across traditional hardware channels and major e-commerce platforms. Build standardized merchandising and promotion mechanisms, enable distributors and stores, drive application marketing and lead conversion for professional-grade products in industrial accounts, and grow sales, share, and brand reputation. Key Responsibilities Channel promotions and campaign operations Develop and execute annual/quarterly promotion plans and mechanics; manage channel rebates and co-op advertising budgets. Plan and distribute POP/POSM materials; design end-cap/stack displays/price tags; ensure on-ground execution and post-campaign review. Hardware channel activation Deeply engage wholesale markets and retail outlets; roll out model stores and tiered store strategies; deliver sales scripts and key selling point playbooks. Partner with distributors to run regional dealer events, community activities, and jobsite trials to drive conversion and repeat purchases. E-commerce operations support Collaborate with channel teams and agencies to manage Tmall/JD/Douyin operations; secure placements during major promotions. Optimize hero images, PDPs, short videos, and live-streaming scripts; manage keywords and audience segments to improve traffic, conversion, and review quality; maintain price discipline and prevent cross-channel arbitrage. Industrial use-case expansion (professional electrical tapes) Around applications such as waterproofing and flame retardancy for insulation products, develop application-focused content (selection guides, case studies, industry videos, etc.). Conduct joint customer visits with Sales; initiate workshops and sample/prototype testing to drive lead conversion. Data and insights Build channel dashboards; track sell-in/sell-out, GMV, conversion rate, promotion ROI, merchandising compliance rate, and reputation metrics. Monitor competitor price bands, activations, and content strategies; deliver monthly insights and countermeasures. Brand and compliance Elevate brand influence by planning a variety of marketing activities or digital marketing initiatives. ensure enforcement of pricing and channel policies; prevent conflicts and violations. Qualifications Education and experience Bachelor’s degree or above; 3–7 years in channel/e-commerce/trade marketing. Experience in hardware/building materials/electrical or MRO preferred; strong e-commerce collaboration experience is a plus. Functional skills Familiar with the hardware market ecosystem and distributor operations; able to independently design promotion mechanics and run post-campaign reviews. Proficient in e-commerce collaboration and data analysis; capable of content planning and live-stream/short-video seeding. Strong project management and cross-functional collaboration; data-savvy; ability to build dashboards (Excel/BI) and ROI models is a plus. Other Strong communication and influence; able to drive distributor and store execution; willing to travel 30–50%. Good oral and written English Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M. Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement. Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly. 3M Global Terms of Use and Privacy Statement Carefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms. Please access the linked document by clicking here , select the country where you are applying for employment, and review. Before submitting your application, you will be asked to confirm your agreement with the terms.

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