Associate Brand Manager job opportunity at Abbott.

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DateMore Than 30 Days Ago bot
Abbott Associate Brand Manager
Experience: 3-years
Pattern: full-time
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loacation Hong Kong, China
loacation Hong Kong....China

      JOB DESCRIPTION: Job Summary In Abbott Nutrition, this role supports assigned Adult nutrition portfolios at ethical channel. Key responsibilities include execution excellence of ethical marketing campaigns for healthcare professionals, developing ethical communication from scientific clinicals tapping into HCP & patient journey, supporting new product launch when applicable, creating/conducting training materials for sales force. Market analysis: Analyze and monitor brand and competitive performance at ethical channels to identify new opportunities and potential risks to the business Continuously evaluate HCP insights to drive omnichannel engagement and define HCP and patient journey in different disease areas Applies knowledge of therapeutic area, product details, clinical support and brand’s positioning to develop marketing materials Marketing management Executes on marketing activities as assigned as part of the Ethical Marketing Team. Implements upstream HCP activations as part of marketing campaigns (eg., Sponsorship, patient program, CME, advisory board etc) Manage the development of marketing and sales aid/promotional materials for Field Sales to effectively promote and sell the product. Providing training to Field Sales on product knowledge and marketing activations Collaborate with medical affairs & Field Sales on HCP KOLs’ endorsement and engagement activities Cross functional collaboration Collaborate with internal and external stakeholders to achieve objectives. These groups includes Field Sales, Brand team, CRM team, R&D, Regulatory Affairs, Medical Affairs, Compliance, and external vendors or agencies. Demonstrate ethical behavior by demonstrating integrity and transparency Execution Excellence & Business Tracking Independently manage external medical agencies and vendors to ensure flawless execution of integrated marketing campaigns. Closely track competitive activities, category dynamics and brand performance with regular insights reporting for management. Monitor and manage A&P budgets to ensure investment efficiency and ROI. Requirements: Degree holder in Science, Nutrition or any related discipline. Minimum 3 years of experience in marketing/brand management;  experience in healthcare/ pharmaceutical industry is an advantage Familiar with ethical channel metrics and ethics policy . High agility, persistent, and able to manage multiple tasks under pressure with resilience and ownership. A proactive, analytical team player with strong business acumen and entrepreneurial mindset. Strong communication, presentation and project management skills. Fluent in written and spoken English and Chinese; Mandarin an advantage.       The base pay for this position is N/A In specific locations, the pay range may vary from the range posted.       JOB FAMILY: Product Management       DIVISION: ANI International Nutrition          LOCATION: Hong Kong > Hong Kong : 20/F, AIA Tower, 183 Electric Road       ADDITIONAL LOCATIONS:       WORK SHIFT: Standard       TRAVEL: Not specified       MEDICAL SURVEILLANCE: Not Applicable       SIGNIFICANT WORK ACTIVITIES: Not Applicable                  

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