National Brand Ambassador, Martell job opportunity at Pernod Ricard.

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Pernod Ricard National Brand Ambassador, Martell
Experience: General
Pattern: full-time
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Martell

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loacation Shanghai, China
loacation Shanghai....China

1. Brand Education & Mentoring • Develop and execute a Martell education programme with to-B and to-C faces to ensure efficient recruitment for Martell and cognac • Inspire and educate in-market sales team on the brand to generate interest and a robust understanding of qualities/characteristic/heritage. • Execute a mentoring programme with key trade customers • Identify and conduct tastings/education for target groups of consumers / opinion leaders. • Working with the local sales and marketing teams, identify potential sales, collaborated IP/Brand or other engagement touchpoints, for further development. • Build relationships with the outlet including customer and trade promotions, bar staff and internal staff education and brand visibility. • Convert target consumers and influencers to the brand through tasting and brand education. • Keep an on-going relationship with key flagship bars, outlets & whisky stores. • Represent the brand at key events. • Support the local team in the business where possible, with brand visibility, education and communication. 2 . Brand Management/Insight • Support implementation, tracking and evaluation of planned promotional activity in the trade. • Propose, present and trial new brand initiatives, either international best practice or locally-developed. • Highlight and promote the brand activities to relevant media/press contacts. • Present the brand to trade and lifestyle press when/where appropriate opportunities arise. 3 . Social Networking • Update with key events, brand activity and mentoring sessions and maintain and build relationships with key contacts. Job Posting End Date: Target Hire Date : 2025-11-17 Target End Date :
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