Brand manager( *1 year contract) job opportunity at Pernod Ricard.

Home Jobs In Japan Tag: Job Brand manager( *1 year contract) position at Pernod Ricard


bot
Pernod Ricard Brand manager( *1 year contract)
Experience: 3-years
Pattern: part-time
Country:
apply Apply Now
Salary:
Status:

Job

Copy Link Report
degreeMBA
loacation Tokyo, Japan
loacation Tokyo....Japan

COMPANY BACKGROUND • Worldwide #2 in the Premium Spirit & Wine Industry, Pernod Ricard has a wide portfolio of premium brands, across the whisky, champagne, cognac, and white spirits categories. • Pernod Ricard Japan K.K. (PRJ) is a company founded in 1990 in Tokyo, Japan, as a fully owned subsidiary of Pernod Ricard Asia S.A. It is importing 30+ brands in Japan. • Competing with large local players, Pernod Ricard Japan is aiming at being the fastest growing international Premium+ spirits and wine player in the market as defined in its 3-Year plan. • Hence, while reinforcing investments in leading footholds in key categories (super premium whiskies, ultra-premium gin & champagne), the Company is looking at igniting several additional brands within the next 3 years. • As a lead market for the Group (within top 10), PR Japan is therefore strongly engaged into the implementation of the Transform & Accelerate Corporate Ambition – with significant impact on Marketing operations, in terms of: increased # of brands activated, scaled-up investment, precision in consumer touchpoints allocation, monitoring of the marketing mix efficiency. THE PORTFOLIO IN SCOPE • The Deacon (Scotch Whisky), Bumbu (Rum), Luc Belaire & Café de Paris (Sparkling Wine) JOB PURPOSE •Contribute to the growth of the brands, through strong consumer recruitment and equity building RESPONSIBILITIES • With the support of the Marketing Manager, the Brand Manager is responsible for the design and execution of the brands’ strategies. • While the top priority is the increase of the brand equity through Experience and Visibility programs, he/she is also in charge of the design & implementation of strong trade programs driving sales and profitability. Brand Strategy and Planning • Develop effective and creative annual brand plans in line with the local & global brand strategies and objectives, in close collaboration with the Marketing Manager, Brand Director, PRJ sales team and brand companies. • Prepare key brand presentations (including pre-budget, quarterly brand plans, business analysis & reviews) to a consistently high level, offering fresh strategic insights and creative thinking to meet our objectives. • Update Brand Companies on Japan strategies and plans. Activation planning, implementation & evaluation • With the support of the Marketing Manager, define the most efficient investment mix across touchpoints to return on sales growth & equity building. •In more details, develop and implement the following: ✓Modern On-Trade (bar) promotion planning (Visibility & Activation) in collaboration with Trade Marketing & Sales teams ✓Off-Trade (Liqour Specialist, super market) & E-Commerce promotion planning (Visibility & Activation) in collaboration with Trade Marketing & Sales teams ✓Consumer events/ experiences - in collaboration with Visual Merchandising team ✓Local Celebrity (Nonen Reina/NON), PR plan and activation, sponsorships for Café de Paris ✓CRM, Consumer and Trade Mentoring programs - in collaboration with Brand Ambassadors ✓Café de Paris SNS account management in collaboration with Digital Team •Ensure a strong buy-in of Commercial and Trade Marketing teams to the plans, in order to secure a strong roll out. Provide qualitative and quantitative evaluations of below-the-line marketing activations both in terms of return on Sales and return on Equity. • Monitor brand equity evolution, with the support of the Head of strategic planning & consumer insights, in order to ensure any changes are required within the agreed timescale and budget. • Monitor and control operating costs and A&P expenditures to ensure alignment with agreed budgets/latest estimate. Project Management • Build strong relationship with other teams at Pernod Ricard Japan, in particular with Marketing, Trade Marketing, Commercial and Finance teams. • Build strong relationships with the brand companies to ensure the necessary support for the success of marketing programs in Japan •Manage suppliers / business partners, ensuring all executions are complient with brand strategy and guideline. Organization: • Reporting to the Marketing Manager, Specialty Brands, working very closely with two Brand Ambassadors (The Deacon, Bumbu, Luc Belaire) PROFILE Education: 4-year university graduate or above Language:Native Japanese and fluent English in speaking / reading / writing – must have excellent level of English, as this role requires regular interactions with international stakeholders as well as the preparation / presentations of extensive decks in English. Background: • Min 3 years’ experience in Marketing as Assistant Brand Manager or Brand Manager with proven success in Brand Building. • FMCG preferred. Experience in wine and spirits is a plus. Experience: • Solid brand building expertise • Strong media expertise with digital acumen • Brand event, leveraging celebrities’ presence • Interest / qualification in alcohol, especially in wine is plus Key Competencies: • Passionate for brands & brand building • Strategic, business & transversal mindset, logical / critical thinking •Result driven and consumer focused •Strong planning & organising skills •Creativity, entrepreneurship, pro-activity •Relationship-building & coordination, team player •Open-minded, outgoing personality, excellent networking skills •Interest in luxury and attention to detail Job Posting End Date: Target Hire Date : 2026-02-01 Target End Date : 2026-05-31

Other Ai Matches

Packaging Development Associate (Contract) Applicants are expected to have a solid experience in handling Job related tasks
Trade Advocacy Manager Applicants are expected to have a solid experience in handling Job related tasks
Senior Manager, Distributor Engagement Applicants are expected to have a solid experience in handling Distributor Engagement related tasks
Business development coordinator Applicants are expected to have a solid experience in handling Job related tasks
Global Health & Safety Manager - Non Industrial (CDD) Applicants are expected to have a solid experience in handling Job related tasks
Business Controller HR (6 months) Applicants are expected to have a solid experience in handling Job related tasks
Assistant Activation Manager Applicants are expected to have a solid experience in handling Job related tasks
District Manager Applicants are expected to have a solid experience in handling Job related tasks
Campaign Manager (m/w/d) Digital Media Applicants are expected to have a solid experience in handling Job related tasks
Compliance Manager Applicants are expected to have a solid experience in handling Job related tasks
Associate Creative Content Manager Applicants are expected to have a solid experience in handling Job related tasks
Creative Strategy Intern Applicants are expected to have a solid experience in handling Job related tasks
Technicien(ne) de Maintenance – Pernod Ricard France – Marseille – CDI Applicants are expected to have a solid experience in handling Job related tasks
District Manager, AB Applicants are expected to have a solid experience in handling AB related tasks
Digital Content Manager Applicants are expected to have a solid experience in handling Job related tasks
Global Operations Analyst (CDD) Applicants are expected to have a solid experience in handling Job related tasks
Network Security Manager H/F Applicants are expected to have a solid experience in handling Job related tasks
Key Account Manager – Hypermarkets Applicants are expected to have a solid experience in handling Job related tasks
Manager, Retail Applicants are expected to have a solid experience in handling Retail related tasks
Director, Maintenance & Engineering Applicants are expected to have a solid experience in handling Maintenance & Engineering related tasks
Material Handling Operator Applicants are expected to have a solid experience in handling Job related tasks
Legal Trainee Applicants are expected to have a solid experience in handling Job related tasks
Senior Analyst, Costing Applicants are expected to have a solid experience in handling Costing related tasks