Especialista de Marketing Digital job opportunity at IQVIA Holdings, Inc..

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IQVIA Holdings, Inc. Especialista de Marketing Digital
Experience: General
Pattern: full-time
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degreeGeneral
loacation Bogota, Colombia, Colombia
loacation Bogota, Colomb..........Colombia

¡Únete a nosotros en nuestro emocionante trayecto! IQVIA ™ es The Human Data Science Company ™, enfocada en el uso de datos y ciencia para ayudar a los clientes de la salud a encontrar mejores soluciones para sus pacientes. Formada a partir de la fusión de IMS Health y Quintiles, IQVIA ofrece una amplia gama de soluciones que aprovechan los avances en información, tecnología, análisis e ingenio humano para impulsar la atención médica. Actualmente nos encontramos en la búsqueda de profesionales que quieran ser parte de IQVIA: Especialista de Marketing Digital Objetivo del cargo: Asegurar la planificación e implementación de los Proyectos de Marketing Digital de la Unidad, según los tiempos establecidos. Principales Funciones: Hacer seguimiento al desempeño a través de la analítica (Google Analytics) de las campañas promocionales y no promocionales para activar decisiones como cambios en la pauta o  del target segmentado (Multichannel y Marketing) Capacidad para producir insights de los datos generados por Google analytics Seguimiento oportuno de los resultados de las estrategias de full funel por medio de Google analytics, email marketing y otras herramientas. Apoyo en el seguimiento y ejecución de la estrategia no promocional Apoyo en los proyectos digitales de cada área terapéutica como lo son generación de contenidos Apoyo operativo en el entendimiento del entorno digital de forma continua: como buscan los usuarios en Google acerca de un tema y auditoria digital continua de nuestros activos Segmentación de audiencias alineado a los objetivos de comunicación Validación y generación de reportes mensuales de los activos digitales Apoyar la creación del dashboard Multichannel & Digital Seguimiento a los KPIs de la fuerza de ventas Requisitos: Carrera universitaria en: Administración, Mercadeo, Ingeniería o afín. Al menos 1 año de experiencia en marketing digital, redes sociales, desarrollo de negocios o innovación en giro Farmacéutico (Indispensable) Conocimiento en canales digitales/conocimiento del ecosistema (páginas web, email marketing, aplicaciones móviles, SMS, redes sociales, etc.) Conocimientos en Google Analytics para obtener información valiosa Inglés avanzado Ciudad de residencia: Bogotá #LI-CES IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide . Learn more at https://jobs.iqvia.com

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