BU Consumer Experience Lead – Toblerone & World Trade Retail position at Mondelēz International.| Switzerland

Mondelēz International BU Consumer Experience Lead – Toblerone & World Trade Retail

Experience: 10-years

Pattern: full-time

Country:

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Associate

Zurich, Switze..........Switzerland

Job Description Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride Lead the Consumer Experience expertise to design intelligent brand experiences that move people and drive digital transformation for the newly established Toblerone & World Trade Retail BU.  How you will contribute 1. Set and drive the CX vision and strategy Champion the CX purpose and embed “Design intelligent brand experiences that move people” across BU brands Architect and implement the annual BU CX roadmap in line with Marketing BU & Global CX priorities Ensure all brand experiences are designed holistically across the full Paid, Owned, Earned ecosystem with specific focus on social channels Ensure CX Journeys are grounded in culture, integrate latest CX trends and are future-focused (long term vs short term) 2. Elevate Creative and Experience Excellence Partner with brand teams and agencies to deliver data-powered, emotionally resonant creative ideas, fit for purpose content and assets Champion Empathy at scale, our M ondelez ’ approach to brand building through personalized communication rooted in real consumer understanding Lead the adoption of Gen AI and next-generation tools to enhance storytelling, personalization, and speed to market Apply CX Journey principles to identify and activate the moments that matter for BU brands (Smart Bran d Playbook principles) 3. Drive Media Investment Efficiency & Effectiveness Optimize BU Media Investment, evolving our media mix to stay ahead of shifts in consumer behaviour and media consumption Drive data-led media planning and measurement across the consumer journey Guide JBP partner and retail / d-Commerce investment strategies to achieve core elements of MDLZ SP and Vision 2030 Collaborate with agencies & I&A to optimize ROI, sufficiency, and compliance 4. Strengthen Partnership and Governance Excellence Lead collaboration with creative, media, JBP & other partners to ensure seamless integration and shared accountability Define partnership governance, and success metrics to drive clarity and performance 5. Embed Digital marketing transformation and roadmap Drive digital transformation through leadership of Global Consumer Digital and d-Commerce Strategy 6. Lead the development and implementation of Consumer Digital Strategy for T oblerone W orld T rade R etail Take the ownership of Owned / E arned channels including Influencers Management: Define the O&E experience strategy to bring brand purpose to life specifically on social channels through smart and relevant activations Perform periodic audits of social media channels, websites and digital content to ensure it aligns with brand guidelines for voice, optimisation and suitability Lead the development of an always-on content calendar for owned and earned channels Input into tagging / tracking requirements Manage the relevant agencies to ensure best in class service and performance against the briefs and aligned metrics 7. Work with internal and external teams/functions Brand managers: support to define comms strategy and both short and long term priorities Global Digital and d-Comm COE: Assist in the development and implementation of the Digital Transformation agenda within the BU by collaborating with COEs BU/CU CX Team: Close collaboration with the CX teams in the markets to guarantee the successful implementation of the central strategies and the proper landing, as well as strong governance Creative & Media Insights (I&A ): Partner with I&A business teams by providing key digital insights to drive data-driven decision making Technology infrastructure (MDS ): Partner with the MDS team to guarantee that data and technology strategies and tools are effectively implemented and utilized to influence successful marketing and communication strategies Marketing Excellence: Support and drive Marketing capability programs Media Procurement: Support the Productivity and other financial KPIs Agency Management: Oversee and collaborate with the Creative, Media, and Production agencies in ensuring high standards of service, effective governance, persistent creativity, and the development of consumer-cent ric ideas that fuel both short and long term growth What you will bring 10 years+ experience – including extensive experience in leading digital marketing, developing strategies, and demonstrating a proven track record of success in achieve marketing goals Passion for digital innovation, emerging technologies, and modern creativity (Gen AI, personalization, social influence)  Efficiency & effectiveness (ROI) and cost optimization Champion Business transformation and change management  Strong leadership skills with the ability to inspire and align cross-functional teams & external partners. Excellent communication and influencing skills across multiple senior stakeholders Strategic future forward thinker with strong commercial acumen and analytical rigor Relocation Support Available? Country to country Relocation support available through our Global Mobility Policies Business Unit Summary We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply! Our people make all the difference in our succes Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Excited to grow your career? We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply! IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER Job Type Regular Media Marketing

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BU Consumer Experience Lead – Toblerone & World Trade Retail job opportunity at Mondelēz International.

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