Sr. Manager, Braze Engagement Platform job opportunity at CIBC.

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CIBC Sr. Manager, Braze Engagement Platform
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Pattern: full-time
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Braze Engagement Platform

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loacation Toronto, ON, Canada
loacation Toronto, ON....Canada

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute. To learn more about CIBC, please visit CIBC.com What you’ll be doing As Senior Manager, Braze Engagement Platform, you will play a key role in executing our client communication strategy through Braze, our customer engagement platform. This role requires strong technical expertise, strategic acumen, and the ability to translate complex business requirements into scalable, integrated Braze solutions. Leveraging your knowledge of markets, investing, and trading, you will create and execute impactful campaigns that meaningfully engage diverse client segments.  At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.  The expected annualized base salary range for this role is $92,490 to $127,200. The base salary is determined by a variety of factors, including the candidate’s skills, experience, and job-related knowledge, as well as geographic location and specific business needs. Our compensation philosophy supports ongoing growth and development, enabling progression within the salary range as team members advance in their roles. In addition to base pay, compensation for this role includes participation in an annual discretionary incentive or bonus program. We are committed to providing fair, equitable, and competitive compensation opportunities for all employees and we encourage open conversations about compensation throughout the recruitment process. How You’ll Succeed Campaign Management - Execute campaigns across email, SMS, push, in-app messaging, content cards, and other Braze-supported channels. Design and deploy automated customer journeys using Braze canvas, liquid logic, advanced segmentation, and personalization capabilities. Leveraging Technology - Deliver advanced personalization through liquid scripting, connected content, and data-driven triggers. Stay current with Braze platform enhancements and proactively recommend innovations to maximize value. Introduce new ideas that evolve and optimize lifecycle campaigns, enhancing the overall client experience. Audience Data Enablement  - Define, build, and maintain dynamic audience segments leveraging behavioral, demographic, and event-based data to support targeted and scalable engagement strategies across lifecycle and marketing channels. Cross Functional Collaboration - Partner closely with development and QA teams to ensure technical solutions align with business objectives, providing expert guidance on Braze configuration and best practices. Work closely with stakeholders in Marketing, Service, and Product teams to align execution with business goals. Who You Are You have experience in lifecycle marketing.  You’ve worked with CRM/marketing automation tools across email, SMS, push, in-app, and content card. Familiarity with Braze or Salesforce Marketing Cloud and Braze is a  plus. You’re proficient in HTML, CSS and JavaScript. You’ve worked in financial services and understand the mindset of online investors and traders. You understand that success is in the details. You are highly detail-oriented and understand that successful execution depends on precision. You have a keen eye for identifying gaps, managing multiple initiatives simultaneously, and ensuring consistent, high-quality delivery. You're driven by collective success. You are motivated by collective success and believe collaboration is key to transforming good ideas into great outcomes. You value inclusive teamwork and enjoy partnering with others to bring shared goals and vision to life. You act like an owner. You take ownership of your work and thrive in environments that empower you to lead, think proactively, and go above and beyond to deliver results. Values matter to you . You are guided by strong values and bring authenticity to your work, consistently demonstrating trust, accountability, and a commitment to teamwork. #LI-TA What CIBC Offers At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck. We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program. Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients. We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development. *Subject to plan and program terms and conditions What you need to know CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit. We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency). We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us. Job Location Toronto-81 Bay, 16th Floor Employment Type Regular Weekly Hours 37.5 Skills Business, Business Planning

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