Senior Media Manager job opportunity at Chanel.

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Chanel Senior Media Manager
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Pattern: full-time
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loacation Singapore, Singapore
loacation Singapore....Singapore

Job Mission:   We are seeking an experienced , goal-driven and highly organised Media Manager to develop the implementation and execution of integrated media campaigns for Chanel Fragrances and Beauty, Watches and Fine Jewellery and Fashion .     This role provid es strategic leadership with strong media insights to curate sophisticated media strategies that resonate with discerning l uxury consumers while leading a media agency team in campaign execution and optimizations .     This individual must possess a sophisticated understanding of luxury consumer behaviour , implement data-driven decision-making, and be able to excel in a fast-paced environment with multiple overlapping workstreams.     This role will be responsible for Singapore , Indonesia & Philippine s.   Job Purpose & Key Responsibilities:   P rovide strategic leadership in media insights , lead and leverage the media agency to delive r recommendations across :   L uxury market trends and opportunities and competitive landscape   Consumer behaviour and audience target analysis and understanding   Strategic media assessments , m edia thresholds and performance benchmarks   Online and offline media direction     Media Agency Leadership and Performance    Define clear objectives and scope of work for the M edia agency .   Lead and guide the Media agency to build and solidify a true, trusted partnership .   Inspire and motivate Media agency to develop clear brand understanding and execute robust negotiation strategies to deliver excellence in media planning and buying .   Drive, o versee and evaluate media agency performance including bonus assessments .   Ensure Media agency resourcing and structure are adequate to execute strategies and propose alternative recommendations with expected needs of the business .   Challenge, clarify, and refine Media a gency proposals and p roactively resolve day-to-day media buying issues in collaboration with the Media a gency .   Oversee competitive media spend analyses provided by the Media Agency, ensuring key competitor insights are accurately captured and shared.       Media Strategy Excellence   Collaborate with regional and global teams to ensure alignment to brand and divisional policies while maintaining strong local market relevance .   Collaborate closely with PR, CRM and relevant function expertise teams to ensure integrated media strategies that are in synergy with total brand communications ensuring cohesive and holistic brand storytelling.   Maintain regular and constructive dialogue with business general managers and marketing to review strategic proposals, address broader communication issues and align on solutions.   Gatekeep and harmonise a one house communication strategy to target audiences with focused impact throughout the year with a harmonized calenda r.   Safeguard and elevate the b rand’s unique positioning while d evelop ing future-ready media capabilities .   Conduct and leverage market analysis and consumer insights research to inform media investment decisions   to drive brand leadership and business objectives.   Ensure media investments are optimised through omni-channel calibration s to drive top-of-mind awareness and ignite desire through the creative use and mix of relevant media channels.   Identify and evaluate new and emerging media opportunities to strengthen b rand presence and engagement relevant to target audience.   Oversee end-to-end execution of media campaigns across all channels .   Build, m anage and maintain relationships with key media suppliers providing clear direction, mutual accountability, and open communication to ensure premium quality execution and maximise ROI and investment efficiency .     Data Driven Insights and Performance Measurement   Create and manage annual media plans with clear and measurable KPIs and performance targets , budget allocations, and success metrics in sync with brand and business objectives.   Regularly measure, analyze and report media effectiveness and audience engagement to drive and ensure continuous improvement and investment efficiency.   C ollaborate with PR & marketing to present regular and integrated insights and recommendations to stakeholders with actionable next steps.   Drive effective test and learn, c hampion and apply best practices across divisions and export markets shar ing successful case studies to strengthen learning , efficiency and impact.   Manage external media benchmarking through independent audit partners to ensure transparency and accountability.     Personal Attributes   Strong interpersonal skills – Active listening, understanding others, showing respect, self-awareness and responding with empathy and patience   Strong communication skills to express ideas clearly and speak with confidence and purpose   Strong analytical and innovative strategic thinker, with passion for the brand , energy and enthusiasm to work with stakeholders to address the needs of the business holistically   Visionary and transformational (open to possibilities, willing to take risks, show adaptability)    Proactive problem-solver , strong initative , c urio us, and agil e (personal flexibility, independent and continuous learner , solution-oriented and proactive in task ownership )   Active leadership and team player who embraces and fosters collaboration across teams local, regional and global while ensuring constructive challenge and debate for the greater good of the brand , instead of achieving weak consensus   Sense of aesthetic (appreciation for art, beauty, luxury)   Discreet, trustworthy, and able to handle confidential information   Calm under pressure with ability to manage competing deadlines       Required Competencies   Bachelor's degree in Communications , Media, Advertising , Marketing or related field s     Expertise in integrated media and communication planning across online and offline channels preferably with experience in luxury / lifestyle industries   Experience in tailoring campaigns to affluent and high-net-worth audiences   Proficient in managing and optimizing campaigns on Meta, Goodle , Youtube , Display/ Programmatic , good understanding of SEO/ SEM, retargeting and audience segmentation   Excellent written and verbal communication skills in English   Passionate and appreciation for luxury, fragrances and beauty, watches, jewellery , fashion craftsmanship, brand heritage, storytelling     K ey Interactions:   Internal   Communications PR & Media team   Local Fashion, Watches & Fine Jewellery , Fragrances & Beauty teams   Regional and Global orchestration and media teams   Finance Team     External   Export market teams   Media suppliers and vendors    

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