Sr. Specialist Ecom Consumer Experience job opportunity at Adidas.

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Adidas Sr. Specialist Ecom Consumer Experience
Experience: 5-years
Pattern: full-time
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Digital

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degreeHigh School (S.S.C.E)
loacation Gurgaon, HR, , India
loacation Gurgaon, HR, ....India

Purpose & Overall Relevance for the Organisation: •    As Sr. Specialist eCom Consumer Experience, you will be responsible for driving execution and optimization of the consumer Experience across Adidas Sites for South East Asia markets. •    You will work with the Sr. Manager Consumer Experience and in the Consumer Experience and Trading vertical for emerging markets •    As the champion of a data-driven and a consumer centric mindset you’ll be part of shaping the Consumer experience by optimizing journeys for the campaigns & onsite product presentation Key responsibilities: •    Lead the Adidas website and app consumer journey optimization with end-to-end responsibility across the funnel •    Responsible for Conversion rate across the platform with focus on mid funnel KPIs like PLP-PDP, PDP-Cart, Cart-Order etc. •    Analyze Journeys of consumers and their engagement with site as measured by time spent, content engaged with, average pages browsed, and recommendations acted upon •    Responsible for site-walks across both web & app and ensuring user touchpoints e.g carousels, navigation are refreshed timely analyzing the data from tools to elevate consumer experience •    Maximize trade opportunities via best-in-class merchandising by analyzing Consumer Journey & site optimization monitoring Sell throughs •    Analysing data to spot locally relevant trends & initiating activations which support market launches and business priorities •    Ensure successful launch of campaigns e.g. product launches and promotional campaigns in line with the trade calendar •    Execute best practices of Emerging markets & inputs from global consumer engagement strategy •    Improving Digital experience of consumers through guided selling and experience optimization •    Present insights to stakeholders on weekly, monthly frequency or as required •    Build collaborative relationships with other Market eCommerce functions critical to experience delivery - including Merchandising, Analytics, Digital operations, Digital Activation teams Key Relationships: •    Digital Activation •    SEO •    Merchandising •    Digital Analytics •    Digital Operations •    Emerging markets & Global counterparts Knowledge, Skills and Abilities: •    Strong IT and numerical skills. A data driven mind-set. •    Previous eCommerce and CX experience •    Able to identify opportunities to improve with focus on front-end consumer experience •    Advanced tools like Power BI, Adobe, Amplitude •    Good with Analytical Skills and presentations •    Proficiency in English KPI’s responsible for: •    All relevant consumer site and app trading metrics such as CR, AOV, UPT •    Benchmarking consumer journey funnel metrics such as Plp-to-Pdp, Cart Addition, Avg. time onsite, Bounce rates, Conversion Rate, etc. Requisite Education & Experience •    Minimum 3-5 years with relevant experience in eCommerce •    Graduate, BA / BS in Analytics, Economics, Finance, Business, Digital or related field (Master’s qualification a plus).

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