Senior Manager Product Marketing, COE WJ SPW/VR/KIDS job opportunity at Adidas.

Home Jobs In China Tag: Brand Management & Communications Senior Manager Product Marketing, COE WJ SPW/VR/KIDS position at Adidas


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Adidas Senior Manager Product Marketing, COE WJ SPW/VR/KIDS
Experience: 5-years
Pattern: full-time
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Brand Management & Communications

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loacation Shanghai, SH, , China
loacation Shanghai, SH, ....China

About the job Purpose & Overall Relevance For The Organization Bring consumer and outdoor/sport/street insights into your concepts Execute the category direction and drive implementation Work with all creation functions to deliver product concepts and execute strategic plans to win local markets. Create ranges within the category from both an image and commercial point of view Key Responsibilities Proactively manage range direction and sharpen the creation direction within outdoor/sport/street area to create leading product winning the market. Propose a strategic idea or the range and execution plan, be considered as a range expert by key relation team and markets. Show understanding of the product creation process whilst managing tasks within the given time frames, with special attention to speed to market Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome Actively analyze business, draw conclusions and propose action steps Certain knowledge of product information systems and the interlinking functions to maintain and enable smooth product info updating. Prepare and present ranges and business-related topics - with respective audience in mind - by using relevant structure and content Actively provide input for setting the CtC (Concept to Consumer) direction and implement it into relevant ranges in partnership with CtC counterparts Work independently on projects and follow up on project development, be proactive, flexible, solution driven to ensure project delivery. Key Relationships Maintain a positive relationship and ensure constant communication/feedback with Business unit and across other BU´s Cross-functional team (Design, Operations, Materials, Costing, Planning, Process) Global headquarter and key APAC counterpart (JP/KR/EM) FTW team to create concrete head to toe look Knowledge, Skills And Abilities Solid knowledge of outdoor/sport/street industry and familiar with local market landscape to ensure right strategic findings to win Certain product knowledge of product creation, consumer and retail knowledge in regard to fulfill different needs within GCA market. Strong communication skills - transport and delivering information clear and effectively Cooperate well and effectively to maintain and develop trustful relationships with cross function Work independently as well as part of a team Plan and prioritize daily working time effectively with the ability to work in a fast-paced environment Analytical skills, be solution driven and result oriented Ability to travel Actively interested in outdoor and lifestyle fashion, passion for sport Requisite Education And Experience / Minimum Qualifications College degree, preferably in marketing / business / fashion Minimum of 5 years Product Marketing experience with APP background in/or Sport/Street/Fashion brands, experienced in large business scale will be preferred Preferably with outdoor brand background in China market Experience in trade, vertical retail business model or sales is helpful Fluent in English PC skills (MS Office programs, especially PowerPoint and Excel)

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