Senior Specialist Product & Marketing adiGolf - EM South job opportunity at Adidas.

Home Jobs In South Africa Tag: Brand Management & Communications Senior Specialist Product & Marketing adiGolf - EM South position at Adidas


bot
Adidas Senior Specialist Product & Marketing adiGolf - EM South
Experience: 4-years
Pattern: full-time
Country:
apply Apply Now
Salary:
Status:

Brand Management & Communications

Copy Link Report
degreeGeneral
loacation Cape Town, West, , South Africa
loacation Cape Town, Wes..........South Africa

Purpose & Overall Relevance for the Organization: Support the Senior Manager adiGolf - EM South in defining the short and mid-term objectives for the categories and driving the categories across all KPIs. Build and implement ranging of adidas Golf Category with focus on building range efficiencies, cross categories. Key Responsibilities: To deliver a comprehensive go-to-market strategy and alignment across key departments. Complete ownership of product merchandising, sampling & forecasting. Select an optimal range within the parameters set by the Senior Manager adiGolf (Incl. inline, promo, SMU, local production.) Support all aspects of range management, including segmentation. Manage the product cycle from inception through to discontinuation. Create market relevant segmentation strategies. Execute the marketing and communication plan on behalf of the team, in line with the adidas Golf EM & Global strategy and drive traffic to Wholesale, DTC & .Com channels Deploy adidas Golf global messaging and retail marketing material and guidelines to the point of sales - displays, campaign roll outs to create strong impact and visibility. In collaboration with the Commercial Manager and sales, ensure smooth implementation and execution of launch and tactical displays. Execution of internal, key customer presentations and Go to Market processes (e.g. sales tools preparation, product catalogues, sampling, etc) Ensure the brand/s image is aligned with the global strategy and reflects at the same time the individual market needs. Extend global market initiatives and campaigns to our market and ensure translation into cost-efficient media plans and implementation across all appropriate communication channels and tools. Ownership of all wholesale event activation; identify and develop local initiatives to drive key brand pillars and help sell through Support pricing of the range to deliver target margins, volumes and value, including pricing harmonization across in all EM South and Global Markets. Drive sell-ins to both retailers and assets where required. Drive category forecast as part of the IBP process. Drive scenario analysis related to the Categories. Provide input into the overall seasonal, annual and Strategic Business Plan for the categories. Provide commercial input (consumer, channel and market – specific needs, and business opportunities) to maximize category sales and profitability (within global and market strategic parameters) Build and implement GTM strategies on key products launches KPIs: Category Health KPIs (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.) Category GIM and NS targets Category SKU targets Category / Article ROI Market Share per Category and Country within EM South Market Direct Category Contribution vs Plan Key Relationships: Category Management Team EM – South Global PM’s EM South Channel Teams (Retail, Franchise, e-Com, Wholesale). Key Retail Partners SCM Knowledge, Skills and Abilities: Advanced cross-functional product and marketing knowledge and market experience in golf (sporting goods industry preferred) Consumer-focused with deep product and range understanding and the ability to balance Brand and Commercial priorities to build channel- and consumer-specific activation plans that meet KPI targets Advanced user of MS Office suite of products Experience in both market and above market organization preferred Requisite Education and Experience / Minimum Qualifications: University degree in Marketing or related Minimum of 4 years equivalent professional experience, ideally in Sales and/or Marketing Golf knowledge is advantageous Fluent in English
ai summary

Other Ai Matches

P/T Retail Store Associate - St. Augustine, 6275, St. Augustine, FL Applicants are expected to have a solid experience in handling Sales related tasks
Manager, Planning & Insight, Brand adidas (1Y2M) Applicants are expected to have a solid experience in handling Merchandising & Planning related tasks
Specialist Global Product Supply - Master Planning Applicants are expected to have a solid experience in handling Supply Chain & Sourcing related tasks
Retail Associate (Mitsui) Applicants are expected to have a solid experience in handling Retail (Store) related tasks
Product Manager, ORI/BB Applicants are expected to have a solid experience in handling Brand Management & Communications related tasks
Permanent Part-timer - Retail Crossing Gauteng Applicants are expected to have a solid experience in handling Retail related tasks
Sr. Specialist - Customer Lifecycle Applicants are expected to have a solid experience in handling Finance related tasks
AUSBILDUNG VERKÄUFER:IN / KAUFLEUTE IM EINZELHANDEL BERLIN -ORIGINALS FLAGSHIP STORE- (M/W/D) 2026 Applicants are expected to have a solid experience in handling Corporate Services related tasks
Retail Aushilfe / Ferienaushilfe FO Metzingen (temp) (m/w/d) Applicants are expected to have a solid experience in handling Retail (Store) related tasks
Senior Manager Retail Activation, Visual Merchandiser, Brand Activation, Brand adidas Applicants are expected to have a solid experience in handling Brand Management & Communications related tasks
Internship - Digital Sales - Amazon Applicants are expected to have a solid experience in handling Corporate Services related tasks
Part-Time Retail Professional - Blacktown Brand Concept Store, NSW Applicants are expected to have a solid experience in handling Retail related tasks
Specialist GBS Acct & Sales Ops (Italian Speaker) Applicants are expected to have a solid experience in handling Sales related tasks
Sr. Manager Field Accounts Applicants are expected to have a solid experience in handling Sales related tasks
Senior Specialist GBS AR eCom Applicants are expected to have a solid experience in handling Finance related tasks
AUSBILDUNG VERKÄUFER / KAUFLEUTE IM EINZELHANDEL IN PIDING (M/W/D) 2026 Applicants are expected to have a solid experience in handling Corporate Services related tasks
Casual Retail Professional - Canberra Factory Outlet Applicants are expected to have a solid experience in handling Retail related tasks
Permanent Part-Timer- Menlyn Applicants are expected to have a solid experience in handling Retail related tasks
Senior Specialist HR Services Applicants are expected to have a solid experience in handling People & Culture related tasks
Sales Assistant (m/f/d) 39h vollzeit - befristet - BC Hamburg Applicants are expected to have a solid experience in handling Retail related tasks
Director Experience Design - Membership & Loyalty Applicants are expected to have a solid experience in handling Digital related tasks
Retail Assistant (m/f/d) 28-35h/Woche, befristet - Brand Flagship Store Berlin Applicants are expected to have a solid experience in handling Retail (Store) related tasks
P/T Retail Store Associate - Kings Plaza Mall, 6561, Brooklyn, NY Applicants are expected to have a solid experience in handling Retail (Store) related tasks