Manager Brand Communications BU Originals, Basketball & Partnerships job opportunity at Adidas.

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Adidas Manager Brand Communications BU Originals, Basketball & Partnerships
Experience: General
Pattern: full-time
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Brand Management & Communications

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degreeGeneral
loacation Tokyo, Toky, , Japan
loacation Tokyo, Toky, ....Japan

Purpose & Overall Relevance for the Organization: Drive an effective and efficient brand activation across all communication touchpoints within Originals, Basketball, Partnership and incubation concepts in the country with full alignment between the global Brand Communications and local Business Units. Develop and ensure excellent implementation of category activation for own retail and w holesale accounts while providing respective category contents for digital activation. Key Responsibilities: Provide the country relevant input to global Business Units and Brand Communications at the commercial input timing Support the creation of annual/seasonal local brand marketing plan and calendar with Brand Activation and other Business Unit Brand Communications , based on input from global and country commercial needs Lead the execution of the local category marketing plan , including presentation deck to key wholesale partners for implementation Lead the creation of the local content in alignment with the k ey s takeholders (listed in the Key Relationships section) and global Brand Communications obtain ing approval if necessary Align with the team on the PR/Social and media strategy for a campaign execution Manage the execution of the Marketing Expenses plan per company business strategy Support local trade meetings by providing appropriate sell-in tools Support Sales at sell-in to present the annual and seasonal account marketing and investment plan for alliance and key accounts. Support the production and implementation of bespoke alliance and key account campaigns KPI’s: Brand / Category Net Sales Market share of respective categories Compliance to marketing expense guidelines Share of conversation in PR/Social Share of search Key campaign sell through % Knowledge, Skills, and Abilities : S ufficient degree of knowledge of the full marketing mix (advertising, events, PR, social, digital, sales promotion, retail marketing ) with a major brand or retailer (sporting goods industry prefer r ed) with a major brand or retailer (sporting goods industry prefer r ed) Ability to develop and implement local marketing plans following global guidelines Marketing budget planning and management Strong presentation skill to internal and external stakeholders Strong user of MS Office suite of products Sufficient a bilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team Requisite Education and Experience / Minimum Qualifications: University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing At least 5 + years’ experience in relevant Marketing fields Business level in English / Japanese in native level preferred Key Relationships: Global Brand Communications Global/Country Business Units Brand Activation teams Country Cross Functional lead especially Retail and Wholesale Country Finance and Legal External partners (Key Wholesale partners, Agencies, Brand Partners, etc.)

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