Manager Sales & Brand Accounts Activation job opportunity at Adidas.

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Adidas Manager Sales & Brand Accounts Activation
Experience: 4-years
Pattern: full-time
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Brand Management & Communications

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loacation Warsaw, MZ, , Poland
loacation Warsaw, MZ, ....Poland

Purpose & Overall Relevance for the Organization: Implement consumer facing activities at retail and digital consumer touchpoint, across one of the most important Sport Accounts . Help develop the Cluster implementation plan within the EE Omnichannel strategy and implement it with excellence in East Europe. Work with the most premium adidas football products and create brand hype, among East Europe most important markets. Key Responsibilities: Implement EE Omnichannel Marketing plan for selected WHS SPORT banners Execute with excellence EE Omnichannel marketing plan with focus on quality, efficiency and consistency across all consumer touch points Understand what consumer needs are in every touchpoint of account / banner within the area of responsibility and translate these learnings into creative executions Put special emphasis on a digital experience focused on a demanding group of consumers Excel at cross team collaboration with DPC department to deliver best in class digital campaigns for respective channel Creating numerous consumer activations that will bring interest in the adidas brand along with increasing demand for the promoted product Focus on driving full price sell through [both offline & online] and Brand presentation according to set KPIs [both offline & online] Own in alignment with respective Sales Managers on m arket ing plan and calendar for each account Proactively look for solutions to differentiate specific banners from other sales channels Manage Activation Budget (incl. SWB) to ensure efficiency (ROI) Create, own and execute A ccount M arketing p lans in close collaboration with Sales, Sales DPC , GTM, Brand and SPOMA. Work in collaboration with East Europe Product Trainer and VM to constantly improve brand and product knowledge within the store staff Closely collaborate with Account responsible teams in order to deliver impactful consumer activations Ensure process, speed & efficiency (Budget management, communication flow, reporting, plan execution) Deliver appropriate sell-in materials and presentation in collaboration with Sales team Key Relationships: EE Cluster Sport Accounts Sales Team and Sales DPC Team EE Cluster Omnichannel Team EE GTM Football, Outdoor, Sportwear, Training EE Brand Comms & Spoma Team EU BU Comms Team Account representatives External suppliers KPIs: Net sales, Market share, Brand NPS Concept full price sell-out Budget Management (efficiency, accuracy) Digital campaigns ROAS, CPA and search demand Knowledge, Skills and Abilities : Knowledge of full marketing mix in the areas of B&M, Digital & Events Understanding of digital activation KPIs Business acumen, fluent in retail KPI’s Project management skills Marketing budget management Drive to constantly pursue improvement Advanced user of MS Office suite of products Experience / interest in Football category will be an advantage Strong negotiation skills, strong networking skills Business English Requisite Education and Experience / Minimum Qualifications: 4+ years of experience in marketing project execution University degree in Business or equivalent Fluent in English

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