Manager Digital Marketing Activation (M/F/D) - Football job opportunity at Adidas.

Home Jobs In Germany Tag: Brand Management & Communications Manager Digital Marketing Activation (M/F/D) - Football position at Adidas


bot
Adidas Manager Digital Marketing Activation (M/F/D) - Football
Experience: 4-years
Pattern: full-time
Country:
apply Apply Now
Salary:
Status:

Brand Management & Communications

Copy Link Report
degreeOND
loacation Herzogenaurach, BY, , Germany
loacation Herzogenaurach..........Germany

Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees. *We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process. Team: Digital Activation Sports Performance PURPOSE As a Manager Digital Activation at adidas, you are responsible for planning and executing impactful digital marketing campaigns and activation projects across adidas’ global digital ecosystem and consumer touchpoints. Your role is to orchestrate the successful delivery of seamless, consumer-centric digital experiences that align with business, brand, and digital objectives, drive operational excellence, and meet delivery timelines. In this position, you will collaborate closely with Business Units (BUs), market teams, internal and external agencies, and cross-functional partners in digital marketing planning, consumer engagement, experience design, digital product, and analytics. Together, you will bring campaigns and projects to life across all adidas digital touchpoints. Additionally, you will define clear briefs and requirements for all relevant stakeholders, ensuring every initiative delivers on strategic objectives, brand positioning, and consumer expectations. KEY RESPONSIBILITIES Scope: Accountable for the planning and execution of selected global digital campaigns and activation projects 1. Planning & Execution Orchestrate end-to-end planning and execution of digital campaigns and seasonal projects for the Business Units and markets across all stakeholders, including initial briefing, creative and technical development, implementation and localization. Ensure quality through user testing, QA, and post-launch A/B testing and optimization. Collaborate with Digital Analytics and Consumer Experience teams to leverage consumer insights and commercial drivers for consumer-centric digital planning and execution. Coordinate cross-functional digital teams in Digital, BUs, Global Brands, markets, external agencies and Digital Product towards delivery to meet the expected quality and timelines. Solve delivery issues on time. Safeguard the delivery of critical scope items throughout the season. Identify needs for new digital capabilities in your area of responsibility. Partner with Digital Product Owners to capture requirements into the corresponding product backlogs. 2. Monitoring & Success Measurement Ensure delivery meets the brief and agreed scope. Monitor defined success KPIs and optimize implementations and future planning based on performance insights. 3. Optimization Create strong collaboration with stakeholders of the BUs, Digital and markets within your area of responsibility, contributing to best practices for digital experience planning and production and continuously improving the execution process. Optimize planning and execution based on performance results and consumer insights. Contribute to the development of digital tools and frameworks in close collaboration with Digital Product Owners. 4. Communication Provide continuous transparency on campaign and project status along the season to stakeholders within your scope of responsibility. KEY RELATIONSHIPS Global Digital and E-commerce organization Global Brand organization, including Business Units (BUs) and Communications Market teams Internal and external agencies Digital Marketing Planning & Operations Experience Design and Ecosystem teams Membership Digital Analytics Digital Product teams Group Functions REQUIREMENTS 1. Education & Professional Experience Degree with focus on Business, Marketing, Digital, E-commerce, Communication or related areas, or equivalent combination of education and experience 4+ years of professional experience in digital marketing, e-commerce, or a related field Experience in (digital) campaign planning, delivery and management Experience collaborating with stakeholders and experts across various seniority levels Experience in working with internal and external agencies and partners Experience in (digital) project management is a plus Familiarity with the adidas global Brand Marketing organization is a plus 2. Soft-Skills Excellent communication skills; comfortable presenting to stakeholders at all organizational levels, both in person and remotely Strong collaboration and organizational skills High resilience and solution-oriented attitude Ability to navigate ambiguity and untangle complex challenges into actionable activities 3. Hard-Skills Knowledge of creative and technical aspects of digital and mobile platforms Experience with digital content delivery needs, workflows, and marketing processes Affinity for and foundational experience in leveraging performance analytics and consumer insights to enhance campaign effectiveness Comfortable working with emerging digital platforms and technologies Familiarity with digital products and capabilities is a plus Fluent in English, both written and verbal

Other Ai Matches

Finance Business Partner Applicants are expected to have a solid experience in handling Finance related tasks
Director Technology Consultancy, AI Applicants are expected to have a solid experience in handling Technology related tasks
Retail Store Manager adidas - Aventura Mall 6583, Aventura, Fl Applicants are expected to have a solid experience in handling Retail related tasks
Sr Specialist GBS Credit & Collections (French Speaker) Applicants are expected to have a solid experience in handling Finance related tasks
Senior Specialist Commercial Operations Applicants are expected to have a solid experience in handling Sales related tasks
SALES ASSISTANT (M/F/D) 38,5H/WOCHE - FO PARNDORF Applicants are expected to have a solid experience in handling Retail related tasks
Representative Sales Operation / Assistant, Sports Performance , Wholesale Applicants are expected to have a solid experience in handling Sales related tasks
Specialist GBS HR System Support Applicants are expected to have a solid experience in handling People & Culture related tasks
Manager Sales Finance-Opex - Temp until October 2026 (m/f/d) Applicants are expected to have a solid experience in handling Finance related tasks
Manager Profitability Management - Cos Variances (m/f/d) Applicants are expected to have a solid experience in handling Finance related tasks
Assistant Store Manager - Pacific Fair Concept Store, QLD Applicants are expected to have a solid experience in handling Retail related tasks
Senior Manager, Regional Talent Partner Applicants are expected to have a solid experience in handling People & Culture related tasks
Assistant Designer, WJ/RIM Applicants are expected to have a solid experience in handling Design related tasks
Yard Jockey ~ BHN (Thurs - Sat, 5:00pm - 5:00am) Applicants are expected to have a solid experience in handling Supply Chain & Sourcing related tasks
Retail Lead - Orlando Market Place, 6224, Orlando, FL Applicants are expected to have a solid experience in handling Retail related tasks
Advanced Retail Professional (3IC) - DFO Moorabbin, VIC Applicants are expected to have a solid experience in handling Retail related tasks
Associate GBS HR Services Applicants are expected to have a solid experience in handling People & Culture related tasks
Senior Manager, Team Sports Applicants are expected to have a solid experience in handling Supply Chain & Sourcing related tasks
Internship - PR/Social Applicants are expected to have a solid experience in handling Corporate Services related tasks
Manager Rewards - Sales Compensation - Limited Time Duration - 6 Months Applicants are expected to have a solid experience in handling People & Culture related tasks
Senior Specialist Warehouse Processes (m/w/d) Applicants are expected to have a solid experience in handling Supply Chain & Sourcing related tasks
P/T Retail Store Associate - Myrtle Beach, 6255, Myrtle Beach, SC Applicants are expected to have a solid experience in handling Retail (Store) related tasks
Senior Specialist Trade Marketing Applicants are expected to have a solid experience in handling Brand Management & Communications related tasks