Manager CRM Marketing (All genders welcome) job opportunity at Kia.

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Kia Manager CRM Marketing (All genders welcome)
Experience: 7-years
Pattern: full-time
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Status:

Marketing

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degreeBachelor's (B.A.)
loacation Frankfurt am Main, Germany
loacation Frankfurt am M..........Germany

We have an exciting opportunity as: #Manager #CRM #Marketing (all genders welcome) within our CX Strategy & Solution department at the #Kia #Europe Headquarters in Frankfurt/Main, #Germany. __ Job mission: As a Manager CRM Marketing (all genders welcome) you will lead CRM campaigns across Europe, using data insights, AI automation, and segmentation to boost customer engagement and loyalty. The role also covers the development and enhancement of #B2B and B2B CRM capabilities in our ecosystem in the Marketing and #Data #Cloud. __ Your responsibilities: Main responsibilities: Lead CRM campaigns across European markets. Use data insights, #AI #automation, and segmentation to boost engagement and loyalty. Enhance B2B CRM capabilities across #sales and marketing. Collaborate with teams to align CRM solutions with business goals. __ Key tasks: CRM Campaign Strategy & Execution: Define and coordinate comprehensive EU CRM campaigns, ensuring alignment with business objectives. Collaborate with service, marketing, sales, and product teams to streamline campaign strategies. Facilitate campaign orchestration coordination (i.e. parent campaigns) and legal validation Support deployment and launch of National Sales Companies (NSCs) campaigns. __ Data Management & Segmentation Build and manage data segmentation, targeting strategies for NSCs. Activate standard data segments from Data Cloud to Marketing Cloud, ensuring alignment of CRM insights with future segmentations. Make sure consent legality checks run across the entire data activation process AI-Driven Automation & Innovation Support the design, development, and deployment of AI features to enhance and automate campaign execution. Monitor and propose refinement to AI-driven capabilities, providing insights and recommendations to local market users. CRM Performance Monitoring & Insights Act as the control tower for KEU CRM marketing dashboards and funnels, ensuring the identification of leaks through the creation and continuous improvement of performance KPIs. Provide actionable insights to stakeholders, including top management, NSCs key users, and KEU teams. Regularly update dashboards based on user feedback and evolving business needs.

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