Marketing Operations Manager job opportunity at Webflow Inc..

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Webflow Inc. Marketing Operations Manager
Experience: 5-years
Pattern: remote
Country:
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Marketing

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degreeDiploma
United States Of America

Manage the end-to-end execution of #marketing programs & campaigns in #Marketo — from new email builds and segmentation to QA and reporting __ Build and maintain end-to-end campaign #tracking infrastructure in SFDC, including #campaign objects and UTM tagging to ensure reliable tracking across key channels and systems (Zoom, Iterable, Reachdesk, ad platforms) __ Partner with our lifecycle, events and customer marketing teams to establish & implement best practices for project management, maintaining an accurate campaign calendar in Asana and championing best practices for documentation __ Report on campaign performance across channels, including MQLs, funnel conversion, pipeline attribution/influence and ROI; collaborate with Marketing and other stakeholders to share insights and improve lead workflows, data quality, and campaign impact __ Develop #email nurture programs from scratch, leveraging email design best practices, A/B testing configurations, and strategic guidance to growth stakeholders on content, sender details and timing elements __ Maintain and optimize existing Marketo program templates and standard operating procedures, incorporating best practices for tokenization, executable program flow steps, order of operations and smart campaigns __ Analyze and socialize campaign performance with stakeholders and cross-functional marketing partners, making recommendations for continuous improvement & future iterations __ Continuously improve processes and systems to enable scale, efficiency, and data accuracy across marketing operations

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