Sr. Manager, Lifecycle Marketing job opportunity at Webflow Inc..

Home Jobs In United States Of America Tag: Marketing Sr. Manager, Lifecycle Marketing position at Webflow Inc.


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Webflow Inc. Sr. Manager, Lifecycle Marketing
Experience: 8-years
Pattern: remote
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Status:

Marketing

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degreeBachelor's (B.Sc.)
United States Of America

Develop and drive the strategy for the end-to-end user #lifecycle at #Webflow to drive key #revenue metrics and outcomes across sales-led, self serve, and partner motions. __ Deeply understand Webflow’s #customer segmentation, lifecycle stages, product usage, and behaviors. __ Lead the Lifecycle #Marketing team, helping uplevel the team and fostering their career growth . __ Integrate and adopt AI into lifecycle programs, producing additive gains in terms of both efficiency and business impact. __ Oversee and report on the execution of highly-targeted journeys as well as ad-hoc campaigns that help achieve company goals: nurture programs, product notifications, one-off messages, seasonal campaigns, etc. __ Build the frameworks, infrastructure, and processes needed to scale Webflow’s lifecycle programs across multiple products and audiences. __ Define and operationalize lifecycle measurement frameworks, including KPIs, attribution models, and health metrics across channels and motions. __ Partner with Marketing Operations to best leverage and evolve the lifecycle marketing tech stack — ensuring data integrity and governance, seamless automations across channels, and the ability to deliver personalized experiences at scale. __ Partner closely with other leaders across Marketing, Product, Partnerships, Data Science, and Engineering to develop personalized programs based on qualitative and quantitative insights. __ Share and evangelize program learnings, results, and opportunities across the company.

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