Marketing Lead, EMEA job opportunity at Webflow Inc..

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Webflow Inc. Marketing Lead, EMEA
Experience: 8-years
Pattern: hybrid
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Status:

Marketing

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degreeBachelor's (B.Sc.)
loacation London, United Kingdom
loacation London....United Kingdom

Own the #EMEA Demand Strategy: Build and execute the regional demand generation strategy aligned with #Webflow’s global #GTM goals, focusing on driving high-quality leads, pipeline, and revenue through a combination of inbound, outbound, and field programming __ Run End-to-End Programs: Develop integrated campaigns across paid media, events, content syndication, email, and ABM channels to reach target audiences and accelerate the funnel __ Partner Cross-Functionally: Collaborate closely with EMEA #Sales Leadership, Sales Development, Enablement, RevOps, and Global Marketing to ensure alignment on goals, metrics, and execution __ Optimize the Funnel: Analyze and continuously improve conversion rates throughout the funnel—from MQL to SQL to closed-won. Identify gaps, surface insights, and implement data-driven optimizations __ Localize Global Campaigns: Adapt global programs and messaging for EMEA markets, ensuring cultural and market relevance across key verticals and languages __ Measure What Matters: Monitor performance dashboards, communicate insights and impact regularly to around what’s working, what’s not, and actionable next steps, and maintain a living dashboard of KPIs tied to MQL, SQL, SAO (sales accepted opp), and revenue __ Be a Strategic Growth Partner: Contribute to the broader GTM motion, sharing insights from EMEA to influence global demand strategy and investment decisions __ Think Boldly, Execute Brilliantly: Combine creativity and analytical rigor to identify innovative demand tactics that stand out in the EMEA market __ Enterprise-Grade Execution: Ensure all programs align to enterprise-grade security, compliance, and brand guidelines; maintain polished collateral and messaging __ Experiment & Iterate: Design a rigorous test‑and‑learn roadmap with rapid A/B and multivariate tests; analyze results; iterate and scale winning experiments that improve full-funnel conversion __ Stay on the bleeding edge of Demand, Digital, and AI innovation: scanning the horizon for new tactics, platforms, and tools that can give Webflow a competitive advantage

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