Director of Program Marketing (Hybrid) - Olin Business job opportunity at WashU.

Home Jobs In United States Of America Tag: Program marketing Director of Program Marketing (Hybrid) - Olin Business position at WashU


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WashU Director of Program Marketing (Hybrid) - Olin Business
Experience: 3-years
Pattern: full-time
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Program marketing

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degreeBachelor's (B.Sc.)
loacation Hybrid locations Washington University Danforth Campus, United States Of America
loacation Hybrid locatio..........United States Of America

Job Description Primary Duties & Responsibilities: In partnership with the GPO, oversee research and #customer insights on prospective students, ensuring #alignment and understanding of the target audiences across the organization. Develop marketing strategies for WashU Olin’s degree programs that deliver on goals for applications and enrollments. This includes leading annual strategy plan #development and ongoing data-based refinement to maximize impact. Establish metrics framework, including dashboards for ongoing tracking and reporting, that directly align with WashU Olin’s strategic priorities Managing the Program Marketing budget to optimize return on investment across various marketing channels. Direct marketing tactics and content strategy for prospective students across earned, owned, paid and social channels including business school media, website, email, paid search, display advertising, retargeting and social media. Collaborate closely with the GPO and Recruitment teams to develop a highly integrated approach to marketing and recruitment of prospective Olin students, creating holistic plans and metrics and demonstrating a spirit of shared accountability. Partner closely with CRM team to activate total funnel approach to marketing strategy and deliver business goals. Manage and oversee all day-to-day integrated marketing communications activities for the Program Marketing team to drive measurable impact. Collaborate closely with the Reputation Management team to leverage thought leadership and enterprise strategies and assets to drive program marketing and recruitment goals. Manage relationships with relevant agencies, contractors and/or platforms directly (i.e. LinkedIn). Recruit, select, develop, and coach, reward and retain, and optimize talent. Provide guidance and direction to staff with emphasis on establishing and maintaining a high-performing work environment and results-driven culture. Foster effective methods of communication, empowerment, and collaboration within and across teams. Drive development of the team to stay abreast of changing technologies and channels in the higher education and overall marketing communications industry.

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