Manager, IT B2B Marketing & Operations job opportunity at LG.

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LG Manager, IT B2B Marketing & Operations
Experience: 5+years
Pattern: full-time
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Status:

Marketing

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degreeBachelor's (B.Com.)
loacation Englewood Cliffs, United States Of America
loacation Englewood Clif..........United States Of America

#LG #Electronics is seeking a highly motivated and results-driven Manager, IT B2B Marketing & #Sales Operations to lead strategic marketing, sales enablement, and revenue management for our IT B2B #business. __ This role is responsible for end-to-end #revenue generation, sales communication, PO management, and profitability control, ensuring seamless coordination with customers, resellers, distributors, and internal teams to optimize sales performance. The primary focus will be on IT B2B marketing and sales operations (90%+), while also having the flexibility to support B2C initiatives when needed. __ Develop and execute B2B go-to-market (GTM) strategies for #IT products and #solutions. __ Strengthen brand positioning, messaging, and content strategy to expand presence in the IT B2B sector. __ #Analyze market trends, competitive landscape, and customer insights to optimize marketing efforts. __ Drive end-to-end #revenue generation by collaborating with internal sales teams, resellers, and enterprise customers. __ #Manage PO processing, approval workflows, and sales coordination to ensure smooth operations. __ Build and maintain strong customer relationships, ensuring clear communication on pricing, promotions, and product updates. __ Manage and optimize partner marketing program, fostering engagement with distributors, resellers, and system #integrators. __ Oversee Market #Development Fund (MDF) allocation, ensuring effective investment to drive demand and partner growth. __ Oversee B2B product #launch activities, ensuring alignment with sales strategies and marketing initiatives. __ #Develop and distribute sales enablement materials, including datasheets, whitepapers, case studies, and training content. __ Develop and execute B2B sales programs, #promotions, and pricing strategies to enhance competitiveness. __ Collaborate with finance and sales teams to analyze ROI on marketing investments and promotional activities. __ Manage PO approvals, inventory alignment, and operational processes to #support business growth. __ Oversee Pipeline Management, ensuring systematic tracking and execution of B2B #project life-cycle stages. __ Lead Run-Rate Business (Recurring Revenue Management) by optimizing forecasting, demand planning, and revenue realization strategies.
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