Director, Brand Strategy (Hybrid) job opportunity at Transamerica.

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Transamerica Director, Brand Strategy (Hybrid)
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Brand Strategy (Hybrid)

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loacation Denver, Colorado, United States Of America
loacation Denver, Colora..........United States Of America

Job Family Brand Marketing About Us     At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.      Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.          Who We Are       We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life .    Today, we’re part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what’s important to them.   We’re empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good — for our customers and the communities where we live, work, and play. United in our purpose, we help people create the financial freedom to live life on their terms.   What We Do     Transamerica is organized into three distinct businesses. These include 1) World Financial Group, including Transamerica Financial Advisors, 2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and 3) Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities. These are supported by Transamerica Corporate , which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs.     Transamerica employs nearly 7 ,000 people. It’s part of Aegon, an integrated, diversified, international financial services group serving approximately 23.9 million customers worldwide. * For more information, visit transamerica.com .    Job Description Summary Drive internal and external Brand experiences, from concept to execution and analysis, across multiple distribution channels including paid media, social media, thought leadership, and sponsorships. Build awareness and consideration of the organization’s brand, products and services. Job Description Responsibilities Drive the development and refinement of Brand’s messages and creative campaign/activations. Collaborate with team leaders in other marketing areas to help lead go-to-market planning. Identify/optimize opportunities to drive cross-team collaboration and alignment to optimize performance. Build internal and external relationships with senior leaders. Manage departmental budgets; oversee individual team efforts to manage PO’s and budget reconciliation. Develop and deliver performance reports to marketing leadership. Ensure brand guidelines are followed internally and externally. Provide coaching and guidance to team members Collaborate across mediums and related departments, including divisional channel partners. Manage project resource allocation in collaboration with business groups. Manage agency and/or partner relationships. Data mine/analyze customer insights; develop and implement solutions. Create media planning strategies and collaborate with agency partners to implement. Keep current on new technologies and emerging trends/opportunities. Qualifications Bachelor’s degree in marketing or related field, or equivalent experience Ten years of digital communications, social media marketing or related experience Five years of management experience leading and developing teams Experience managing campaigns or marketing projects Proficient in core content production systems and requirements Strategic thinker and decision-maker to drive results Excellent written/oral communication and relationship building skills Analytical and problem-solving skills Proficiency using MS Office Preferred Qualifications Advertising and/or branding agency experience Working Conditions Office Environment The Salary for this position generally ranges between  $147,000 - $175,000 annually .  Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including  qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law. Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion. What We Offer      For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees.    Compensation Benefits  Competitive Pay  Bonus for Eligible Employees    Benefits Package  Pension Plan  401k Match Employee Stock Purchase Plan Tuition Reimbursement Disability Insurance Medical Insurance Dental Insurance Vision Insurance Employee Discounts Career Training & Development Opportunities   Health and Work/Life Balance Benefits  Paid Time Off starting at 160 hours annually for employees in their first year of service. Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays). Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars  Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child. Adoption Assistance Employee Assistance Program Back-Up Care Program PTO for Volunteer Hours Employee Matching Gifts Program Employee Resource Groups Inclusion and Diversity Programs Employee Recognition Program Referral Bonus Programs   Inclusion & Diversity       We believe our commitment to diversity and inclusion creates a work environment filled with exceptional individuals. We’re thrilled to have been recognized for our efforts through the Human Rights Campaign Corporate Equality Index, Dave Thomas Adoption Friendly Advocate, and several Seramount lists, including the Inclusion Index, 100 Best Companies for Working Parents, Best Companies for Dads, and Top 75 Companies for Executive Women.     To foster a culture of inclusivity throughout our workforce, workplace, and marketplace, Transamerica offers a wide range of diversity and inclusion programs. This includes our company-sponsored, employee-driven Employee Resource Groups (ERGs), which are formed around a shared interest or a common characteristic of diversity. ERGs are open to all employees. They provide a supportive environment to help us better appreciate our similarities and differences and understand how they benefit us all.      Giving Back       We believe our responsibilities extend beyond our corporate walls. That's why we created the Aegon Transamerica Foundation in 1994. Through a mix of financial grants and the volunteer efforts of our employees, the foundation supports nonprofit organizations focused on the things that matter most to our people in the communities where we live and work.         Transamerica’s Parent Company      Aegon acquired the Transamerica business in 1999. Since its start in 1844, Aegon has  grown into an international company serving more than 23.9 million people across the globe.* It offers investment, protection, and retirement solutions, always with a clear purpose: Helping people live their best lives. As a leading global investor and employer, the company seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion and diversity.    * As of December 31, 2023  

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