Agency Digitalization Go-To-Market Consultant job opportunity at AIA Group.

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AIA Group Agency Digitalization Go-To-Market Consultant
Experience: Highly Experienced
Pattern: full-time
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loacation Makati, PH-AIA Philippines, Philippines
loacation Makati, PH-AIA..........Philippines

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. As pioneering innovators for over 100 years, we’re now transforming our organisation to be faster, simpler and more connected. Because we want to be even better equipped to develop digital solutions and experiences that help more people live Healthier, Longer, Better Lives. To get there, we need people with tech/digital/analytics expertise and passion to help develop positive, sustainable change through digitally enhanced experiences that will impact the lives of millions of people and create a healthier future for everyone. If you believe in developing a better tomorrow, read on.  About the Role Drive awareness, excitement, and adoption of Digital Tools and Initiatives among the Agency Force through strategic go-to-market planning and execution. This role focuses on campaign development, launch coordination, and field engagement to ensure successful rollout and sustained utilization of digital platforms by agency leaders and advisors. Go-To-Market Planning and Execution Develop and execute go-to-market strategies for digital tool launches and enhancements targeting the Agency Force. Coordinate with Marketing, Sales, and Academy teams to align messaging and timing. Support the creation of campaign launch and engagement toolkits or materials tailored for agency leaders and advisors. Campaign and Communication Support Design and deploy internal campaigns such as, but not limited to emails, posters, teasers, demo videos, and launch videos, for the Agency Force. Assist in planning and executing cascades, roadshows, and launch events that engage field stakeholders. Ensure consistent messaging across all communication channels directed at the Agency Force. Engagement and Adoption Tracking Coordinate with the Readiness Consultant to ensure availability of enablement materials such as User Guides and FAQs. Work with the Data Analytics Consultant to interpret campaign reach and engagement metrics and use insights to refine messaging and campaign strategies. Use insights from adoption reports to refine messaging and campaign strategies. Coordinate feedback collection from leaders and advisors to support continuous improvement. Stakeholder Coordination Liaise with internal teams (Marketing, IT, Academy, Sales Management, Communications) and external vendors to support field-facing initiatives. Support alignment meetings and documentation of campaign plans and outcomes. Assist in preparing reports and presentations for leadership updates. Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

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