Sr Manager, Marketing Operations Omni-Channel Strategy Manager position at Gilead Sciences.| Japan

Gilead Sciences Sr Manager, Marketing Operations Omni-Channel Strategy Manager

Experience: Highly Experienced

Pattern: full-time

Country:

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Associate

Japan - Tokyo....Japan

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. Job Description Job Description Gilead Sciences Japan is seeking a professional capable of working effectively in a cross-functional team environment. This individual is a full - time employment in the Inflammation Business Unit and report s to the I nflammation Senior Marketing Director . In this s enior level individual contributor oversee s omnichannel (OMC) approach including digital communication and D 2D event, directing workflow, and intervening when necessary to resolve issues . Y ou will play a key role in OMC management in line with strategy a nd tactical plan s for RA and IBD , and for potential inflammation product s in the future. You will closely work with cross functional team including Product Managers, Product Science Liaisons (so-called OLL) , ComOps , MA etc and co-promotion partners as well as external vendors to achieve enterprise goal . Purpose/Objective Of The Job Digital communications Plan and execute omnichannel strategic programs, media planning & campaigns and tactics - driving operational effectiveness, business impact and achievement of objectives . Partner with Product managers, Sales Planning we well as cross- function al team on development of overall omnichannel strategy followed by more specific digital channel strategy to meet business and customer needs D evelop metrics and measurement plans and deliver omnichannel insights and recommendations for ongoing optimization of omnichannel strategy Analyze internal/external data and r un PDCA cycle of OMC tactics in line with strategy described on POA Track metrics to assess engagement and measure impact, exploring optimization through data, platforms, and technology while aligning with broader Gilead efforts Promote a patient-centric and customer-centric approach to drive the transition to a connected omnichannel ecosystem and contribute to the evolution of the Inflammation commercial model Gain insights into how healthcare professionals (HCPs) gather information across various channels to inform clinical decisions, while identifying gaps and pain points in the current HCP experience Ensure channels function as a connected ecosystem, delivering relevant content in the right format and at the right time to create a cohesive HCP experience Evaluate and select optimal channels to support brand strategy, develop tailored programs, and content for each channel, and execute non-personal promotion initiatives in collaboration with cross-functional team including brand marketing, sales and Commercial operations Event management Effectively works with internal stakeholders and co-promotion partners to support logistics for D2D channel to achieve our strategic goal (KPI and KGI). Effectively liaises with external vendors based in Japan to ensure satisfactory services levels and resolve business issues as a part of day-to-day routine works on meeting logistics . Improves existing event planning processes to ensure maximum alignment with internal customer objectives for events. Keeps update or revises SOP around key activities for events to improve coordination, streamline execution, and measure effectiveness. Serves as a point of contact with internal stakeholders and external vendors to provide key information and problem resolution relating to event planning /execution. Ensures adherence to relevant industry code and regulations as part of event planning. Manages vendor selection process and evaluates vendor performance. Runs PDCA cycles and interprets metrics for events to measure effectiveness across therapeutic areas . Analyses pre/post action in line with KPIs Oversees cost effectiveness etc Track/Manage Opex associated with OLL-driven events in an effective manner. Closely work with OLLs , Finance and admin assistant as well as co-promotion partners Confirm cost -split list with co-promotion partners provided by admin assistant and finance team. Participate in relative meetings (Gilead internal and meetings with co-promotion partners ) . Keep Marketing team updated with progress at weekly meetings for each TA . Key Responsibilities: Contributes to develop omnichannel planning and content strategies in partnership with marketing across cross-functional stakeholders for multiple customers as prioritized by the brand lead. Acts as a OMC business lead in cross -functional team to enable seamless execution of business strategy and lead execution of derivative content and OMC tactics Contributes to continuous improvement of engagement, channel, content and analytic planning frameworks to use across cross the teams Leads and coordinates regular insights and metrics discussions on OMC with IBU managements (BUD and Marketing Franchise Head) and entire the IBU/ xFunctional team to ensure frequent optimization of the engagement, content and channel plans. Closely works with IBU stakeholders to ensure KPI identification, measurement plans and optimization of omnichannel plans and customer journeys Prioritization of campaigns and tactics Definition of tactic success (e.g., development of metrics plan) Evaluation and optimization of tactics Driving tactical plan to accomplish KPI and business objectives Provides omnichannel subject matter expertise into the ongoing evolution of customer engagement model by working with business leads on critical business priorities Works with digital agencies/vendors to define project scope, costs, timelines, and deliverables Contributes to develop tactical plans and action plans and other necessary requirements documentation to support the development of programs Monitor, manage and provide regular updates on tactical plans /project financials Monitor project status and budget and provide regular reporting on progress, challenges, and solutions Identify business process and capability improvement opportunities aligned to the needs of the business/customers Manage / communicate with / present OMC plans to senior stakeholders (BUD, Marketing Franchise Head, ComOps Head, Medical Head etc ) Requirement (Education, Knowledge, Experience, Competencies and Skills) <Must> Strong ambition to foster Jyseleca ® as the best product amongst advanced treatments to help patients living with inflammatory diseases. Strong verbal, written and interpersonal skills with an emphasis on time management, follow-through, and issue resolution abilities . Excellent project management skills . Ability to influence and motivate people without direct authority. Excellent communication skills, with ability to influence and advise senior management . Demonstrates critical thinking skills with ability to anticipate issues and impact on related areas of an event or project . < Nice to have> Sales / Marketing experience in Immunology/Inflammation areas Good interpersonal skills with ability to interact with individuals from a variety of departments . Strong resilience, high learning agility, abstract thinking For Current Gilead Employees and Contractors: Please apply via the Internal Career Opportunities portal in Workday.

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Sr Manager, Marketing Operations Omni-Channel Strategy Manager job opportunity at Gilead Sciences.

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