Marketing Planning & Studio Relations Manager- Korea job opportunity at Netflix Inc.

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Netflix Inc Marketing Planning & Studio Relations Manager- Korea
Experience: General
Pattern: Onsite
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Marketing

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degreeBachelor's (B.Sc.)
loacation Seoul,Korea, Republic of
loacation Seoul,Korea.... Republic of

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.At Netflix, Marketing’s core purpose is to maximize the impact of our content, product and brand so that everyone, everywhere wants to watch Netflix.The Marketing Planning & Studio Relations team serves as a global partner for strategic planning and idea generation.Our core function is to act as the central link, connecting internal cross-functional teams with external studios. This connective role is essential to maximizing the worldwide impact of our title campaigns and initiatives for our audiences.As an integral part of the APAC marketing team, this role will be responsible for understanding Content Strategy and leading Campaign Management for both Netflix Originals & Licensed Korean titles that travel.Starting with analyzing and identifying which series and films will grow the business in the APAC region and beyond as multi-market opportunities, the job also involves supporting the strategy and creative campaign development of global and Korean titles (both Netflix Originals & Licensed), providing strategic insights on title and campaign opportunities, and collaborating with regional partners such as marketing, social, PR, partner marketing, consumer products, and content planning & analysis.The ideal candidate should have a passion for Korean content and the opportunity for its reach to audiences around the world, and be able to work with stakeholders in Korea and marketing teams outside of Korea.Position OverviewThis role is responsible for driving strategic marketing connectivity, long-lead planning, and cross-regional campaign development for Korean content, ensuring strong collaboration across APAC and global markets. The position serves as a key bridge between Korea, regional teams, and global stakeholders—maximizing the global resonance and business impact of Korean titles.Key Responsibilities1. Cross-Regional & Internal Marketing ConnectivityEstablish and maintain strong working relationships with key marketing stakeholders across APAC, UCAN, EMEA, and LATAM.Ensure close alignment with cross-functional Marcomms partners within Korea.Represent Korean and broader APAC strategic priorities and perspectives in global forums.2. Strategic Planning & PrioritizationCollaborate with Content and cross-functional Marketing Teams to assess the slate with relevant data inputs and determine titles and campaigns with high potential impact in APAC and other regions.Lead long-lead planning processes to drive informed prioritization to best equip teams for decision-making and resource allocation.Deliver curated cultural, behavioral, and market insights to Korean content teams and cross-functional partners.3. Local Slate ExpertServe as the primary point of contact for Korean content priorities and initiatives.Communicate and advocate for Korean titles with global and regional markets.Identify opportunities for Korean campaigns to travel and generate business impact across territories.4. Studio & Content Partner ManagementLead marketing communications for Licensed Titles and serve as the main liaison for Studios and Content Partners.Maintain trusted and strategically aligned relationships to support the operational needs of Licensed Title campaigns.Ensure smooth cross-functional execution and alignment across partners.5. Global Campaign Strategy & DevelopmentContribute to the end-to-end strategic development of Korean export campaigns—from upstream planning to international rollout.Partner with global and regional Marketing teams to define strategies for priority titles, including culturally relevant positioning, early briefing, roadmap development, and tactical deployment.Drive alignment on campaign strategy, creative approach, and execution across APAC and other key markets.6. Global & Regional InitiativesLead select multi-title programs, tooling initiatives, and other global/regional business priorities as the APAC marketing representative.Provide structured global/regional learnings to improve future campaign strategies and content planning.The Ideal Candidate Is/Has…10+ years of experience in brand, content, or entertainment marketing, specifically with leading consumer-facing brands.Demonstrated success in leading and executing highly impactful, top-tier marketing campaigns end to end.Ability to design and implement marketing strategies with strong analytical skills to interpret data, metrics and trends across regions.Flexible and agile to embrace a fast-paced, demanding environment.Ability to thrive in our uniquecompany culture.A natural problem-solver who can work through challenges and navigate comfortably in ambiguity.An excellent communicator, a creative partner and strategic thinker who can contribute to early decision-making on campaigns in partnership with Content, MarComms, and other cross-functional and regional partners.Selfless and collaborative, and naturally willing to go beyond roles and titles to get great work done.A collaborator who can expertly build trust and partnership, influence key stakeholders, and foster deep relationships across the business.A self-starter who can easily connect the dots, see opportunities across different regional and cultural nuances that inform our strategies and campaign development.Passionate about TV and film content, and Korean content in particular, with some knowledge of the entertainment landscape and industry trends and the desire to bring Korean content to audiences around the world.Experienced in working in Asia and with other international markets is not a mandatory, but a plusFluent in both Korean and English.Inclusionis a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want anaccommodation/adjustmentfor a disability or any other reason during the hiring process, please send a request to your recruiting partner.We are an equal-opportunity employer and celebrate diversity, recognizing that diversitybuilds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.포용성은 넷플릭스의 핵심 가치 중 하나이며, 저희는 모든 지원자에게 의미 있는 면접 경험을 제공하기 위해 노력하고 있습니다. 채용 절차 중 장애나 기타 사유로 지원이나 조정이 필요하신 경우, 귀하의 채용 담당자에게 요청해 주시기 바랍니다.저희는 고용주로서 균등한 기회를 제공하고 다양성을 존중하며.  저희는 다양성과 포용성에 대해 진지하고 신중하게 받아들이며, 인종, 민족, 종교, 피부색, 출생지, 생물학적 성별, 성별 정체성 및 표현, 성적 지향, 나이, 결혼 여부, 군 복무 또는 장애 여부 등을 이유로 차별하지 않습니다

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