TikTok Shop - Product Manager - Customer Engagement Product Manager job opportunity at Tiktok.

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Tiktok TikTok Shop - Product Manager - Customer Engagement Product Manager
Experience: 5-years
Pattern: full-time
Country:
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Product Manager

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degreeMaster's (M.Sc.)
loacation Seattle, WA, United States Of America
loacation Seattle, WA....United States Of America

Responsibilities About the team The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers world wide. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Shop. About the role: We are looking for a senior #Product #Manager to lead our customer re-engagement strategy for TikTok Shop’s U.S. operations. This role is ideal for someone passionate about content-driven commerce, who can blend user psychology, lifecycle insight, and experimentation to bring current users back into the funnel and increase purchase frequency. You’ll own re-engagement surfaces, influence content strategy, and partner cross-functionally to drive retention through scalable product and system changes. Responsibilities: Own the end-to-end product strategy for re-engaging users through content-driven surfaces (e.g., For You feed, Shop tab, notifications, retargeting). Partner with Data Science, Product #Marketing, and Algorithm teams to identify high-potential user cohorts and trigger points for reactivation. Design, launch, and optimize A/B tests that deepen user engagement and maximize downstream conversion (GMV). #Collaborate with the Content and Creator teams to optimize discoverability and surface relevant touchpoints that drive return usage. Translate lifecycle insights into roadmap features that reduce churn and increase DAU-to-purchase conversion.

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