TikTok Shop - B2B Marketing Lead, UK job opportunity at Tiktok.

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Tiktok TikTok Shop - B2B Marketing Lead, UK
Experience: 1-year
Pattern: full-time
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Status:

Marketing

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degreeBachelor's (B.Sc.)
loacation London, United Kingdom
loacation London....United Kingdom

Develop and implement a comprehensive and impactful cross-channel #B2B strategy based on our business value proposition and data insights. __ Based on agreed strategy, create robust B2B marketing (internal and external) activity calendar(s) (think webinars, workshops, roundtables, conferences, interviews etc.) throughout the lifecycle of our merchants/accounts and creators. __ Based on performance data, proactively revise the strategy to ensure it fits business needs as well as achieve key internal and external performance benchmarks. #ContentStrategy and Calendar: __ Develop (paid and organic) digital content strategy aligned with overall marketing and brand objectives across our owned channels (LinkedIn social media channels, email/CRM, blog and others if required) based on data insights and business objectives. __ Identify target audiences and tailor content to resonate with specific psychographics. __ Based on strategic content pillars, develop and execute SM and Email content calendars ensuring a consistent flow of content across platforms. Content Planning and Development: __ Cooperate with other functions/departments (Logistics/Categories/Partner Solutions etc.) to create and develop world class thought leadership content (e.g. white papers, case studies, playbooks, infographics, videos etc.) across all required channels based on content strategy. __ Ensure content is aligned with brand guidelines, tone of voice and resonates with the target audience. __ Coordinate content production schedules and deadlines, work with other departments to gather necessary data. __ Closely work with #graphicdesigners, videographers, and other creatives to ensure a cohesive and visually appealing content strategy. #Analysis and Reporting __ Monitor content performance on weekly/monthly bases across key metrics (engagement, reach, views, downloads, saves, open and click through rates etc.) as well as aim for positive change in merchants’ behaviour.

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