Sr. Product Marketing Manager job opportunity at Oracle.

Home Jobs In United States Of America Tag: Marketing Sr. Product Marketing Manager position at Oracle


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Oracle Sr. Product Marketing Manager
Experience: 10-years
Pattern: full-time
Country:
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Status:

Marketing

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loacation California, United States Of America
loacation California....United States Of America

#Messaging, #Positioning & #Persona Development Create clear, differentiated messaging at both the individual #FDI product and higher overall #product family levels, #addressing business (buyer) and #technical (influencer) audiences. Continuously refine messaging based on #roadmap evolution, competitive shifts, and market feedback. Develop and #maintain buyer and influencer personas grounded in research, behavioral data, market trends and sales feedback. Ensure consistent positioning across all touchpoints—from #Oracle.com and field marketing to sales decks and analyst reports. #Go-to-Market Strategy & Launch Execution Define launch strategy and asset #BOM for every product release, determining the launch Tier level (1, 2, or 3). Own #GTM planning for launches across FDI pillars and product lines, aligning with cross-functional stakeholders. Perform #asset gap analyses and ensure on-time creation of launch content—including #webpages, datasheets, blogs, sales decks, and demo scripts. Track the performance of GTM efforts through #KPIs such as engagement, pipeline generation, and analyst impact. #Competitive Intelligence & Market Insights. __ Monitor competitor capabilities, positioning, and messaging to proactively address objections and craft FDI differentiators. Use analyst reports to extract insights on market trends, competitor strengths/weaknesses, and Oracle’s perceived position to inform messaging, GTM, and content #strategies. Sales Enablement :#Collaborate with sales enablement leads in different organizational pillars (ie, Apps groups) to produce content Insert FDI messaging/positioning into related enablement efforts by the #Apps teams. Review enablement content and ensure alignment to strategy and messaging/positioning of Oracle #Analytics and FDI. Own and maintain sales content in #Seismic, ensuring materials remain current, relevant, and aligned with messaging. Monitor Seismic usage analytics to identify high-performing #assets and apply insights to #optimize future content development
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