Specialist Paid Media job opportunity at JCPenney.

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JCPenney Specialist Paid Media
Experience: 1-year
Pattern: full-time
Country:
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Status:

Specialist

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degreeBachelor's (B.Sc.)
loacation Dallas, Texas, United States Of America
loacation Dallas, Texas....United States Of America

Serve as the day-to-day liaison between brand #marketing, creative, and agency teams for paid media campaigns. ● Manage campaign inputs, including creative assets, promotional details, and messaging calendars, ensuring agencies have accurate and timely information to execute. ● Track campaign timelines and deliverables, confirming launches and #optimizations are implemented as planned. ● Coordinate monthly and seasonal marketing promotions, ensuring they are reflected consistently across paid #media channels. ● Review agency reports and help summarize performance insights, key learnings, and opportunities for improvement. __ ● Support budget tracking and forecasting processes, including monitoring spend, pacing, and key performance metrics such as traffic, revenue, and #ROAS. ● Collaborate with site and merchandising teams to ensure campaign landing pages, ad copy, and keywords are optimized and aligned with creative and promotional messaging to deliver a cohesive customer experience. ● Assist in the preparation of presentations and campaign recaps for internal stakeholders. ● Support analysis of marketing channel performance and #customer behavior to identify opportunities for optimization. ● Assist in applying brand guidelines, competitive benchmarking, and A/B testing learnings to improve campaign execution. ● Contribute to ongoing efforts to improve process, communication flow, and campaign efficiency across teams. ● Stay current on industry trends and platform updates to help inform testing and innovation opportunities.

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