Region Social Media Marketing Manager job opportunity at American Heart Association.

Home Jobs In United States Of America Tag: Manger Region Social Media Marketing Manager position at American Heart Association


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American Heart Association Region Social Media Marketing Manager
Experience: 2-years
Pattern: full-time
Country:
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Status:

Manger

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degreeBachelor's (B.Sc.)
loacation Columbia, MD, United States Of America
loacation Columbia, MD....United States Of America

Under the guidance of the region's social media #marketing director, assist the region's communications team with social media event assets, including promotion, chair/program announcements, and sponsor activations. Manage assigned pieces of Eastern States social media channels, including covering markets during vacancies. Using Sprinklr, schedule and post for assigned campaigns, monitor comments, and channel #engagement. Curate social media content based on Sprinklr #Asset Manager and national/regional templates; utilize Canva to update templates for local use or create new content where gaps exist. Ensure that local videos are closed captioned before publishing. Review posts and staff partner requests for posts to ensure compliance with branding and Unrelated Business Income Tax (UBIT) rules. Assist with #social media activations for regional revenue-generating campaigns (Life Is Why, corporate relations, direct response, etc.) __ Work with local and national staff to update heart.org market/state pages. Assist the comms team with the Eastern States (ES) blog, including creating posts/pages when needed; stay up to date on the latest WordPress updates. Update regional SharePoint pages with the latest content, news, and resources as needed. Review pages to ensure current and relevant content. __ Manage ES communications goal #tracking and Sprinklr reporting. Assist with ongoing and urgent requests for information gathering for National Initiatives (such as Anchors Go Red photos and local photo releases). Lead and manage the ES press release process and upload images/releases to the ES Regional Newsroom in a timely manner. Track translated press releases. Under the guidance of the Communications VP/RVP, assist markets with social media (organic content, market-specific, event-specific, and sponsor activations, etc.) during vacancies and as needed. Support the region MarComm efforts, including assisting with meetings and events, internal communication efforts (Scientific Sessions, International Stroke Conference, year-end celebration, etc.), and other duties/special projects as assigned.

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